Your partner
through transitioning
to the Circular Economy

Technology alone is not enough to achieve the transition to the Circular Economy. We help you to reduce, remove or avoid GHG emissions while increasing ROI and meeting societal goals. If you are an organisation willing to make better use of assets and resources to reinforce your sustainable competitiveness and attract new clients and key partners, scroll down and see what we do.  


Sustainability strategy

We explore strategic options and enable the integration of sustainability factors in your business model. Based on the UN Sustainable Development Goals we create KPIs to monitor performance and track progress. We analyse your ESG context to identify risks and opportunities and develop an ESG Action Plan. If you haven't found your Sustainability Officer yet, just get in touch!


Circularity assessment

With the use of various tools and methods we help you get a clear understanding about how resources, products and waste are managed throughout your supply chain/network. The purpose of circularity assessment is to enable you to embed circularity in your company's culture, as well as to encourage key actors of your supply network to contribute to circular economy goals.


Innovation consulting

We support the development, uptake and marketability of sustainable products, services, processes and solutions. We help startups to prepare proposals and participate in business innovation competitions for fundraising and awards. We create synergies among business, technology and research partners.


Research projects

We participate in research projects on a national and international level. We conduct strategic research for EU projects focused on Research & Innovation Actions allowing for the exploration or improvement of new technologies and methods. The aim is to produce valuable insights, replicable findings and to contribute to knowledge dissemination.

Supporting Partner

Supporting Partner

We support the Hubs4Circularity under the Horizon Europe Programme for the establishment of a European Community of Practice. Our aim is to contribute to the project's vision by giving advice to the consortium and supporting project activities towards the dissemination of circularity opportunities across Europe.

Learn More
Urban Camel is a niche strategy & innovation agency for the transition to the Circular Economy.

Urban Camel stands as a metaphor to express how by mimicking natural ecosystems in the way living organisms interact and manage resources, business eco-systems can build resilience and longevity.

We act as a link between technical and business departments and help companies to reduce, remove or avoid GHG emissions while increasing ROI and meeting societal goals. How? By exploring strategic options to enable the integration of sustainability factors in your business model that foster resource optimisation, improvement of environmental capabilities, risk reduction and control, new forms of creating value, and societal benefits.

Furthermore, we support the development, uptake and marketability of sustainable products, services, and solutions. We also participate in research projects on a national and EU level and conduct strategic research for the exploration or improvement of new technologies and methods.

We work across industries, while our area of expertise is in the Water-Food-Energy nexus and the Blue Growth, the long-term strategy to support sustainable growth in the marine and maritime sectors.

We always remain open to new synergies and the expansion of our network of international partners and domain experts to work together towards common goals. In association with Oakdene Hollins, experts in science-led research and value-driven consulting for the circular economy, we operate and offer services from offices in London.

The road towards a sustainable future is circular!

We want to be your partner through transitioning to the Circular Economy.

We are on a mission to advance the circular performance of businesses and supply chains, and accelerate the uptake of sustainable solutions.

Eliza Panagiotidou

Founder & Managing Director

Industrial ecologist and concept developer. Eliza develops strategic pathways for the transition to circular value chains. She creates material to enhance circular thinking and sustainable innovation within organisations but also to increase the market uptake of sustainable solutions.

Natalia Sarmanto

Associate Researcher

Natalia's background is in economics. She is specialised in science and technology of sustainability. She works on the efficient use of natural resources with focus on water governance. Natalia is a nature lover, snowboard and surf fan!

Associate Partners

Technical, science-led, circular economy consultancy.

Green Startup Silver Award

Green Startup Silver Award

Urban Camel received the Silver Award for Green StartUp: "Urban Camel enabling Eco Wave Dynamis" at the Green Brand Awards 2023 ceremony held on March 21, 2023 in Athens, Greece. Eco Wave Dynamis (EWD) designs and develops sustainable energy technologies for a low-carbon energy mix. We are absolutely delighted that our synergy with EWD has demonstrated its growth potential as an important contributor to the supply of energy from renewable and untapped energy sources and consequently to the acceleration of decarbonisation and eco-efficient business operations. Press Release B2Green, energypress.

Learn More
ISPIM Connects Athens Conference

ISPIM Connects Athens Conference

Our participation to the conference held by the International Society for Professional Innovation Management highlighted the need for circular innovation on a business model level. We interviewed the CEO of Divine Seeds, a company that offers premium products for facial skincare health, and shared with the audience interesting insights in the field of sustainable business growth in Greece. The conference was under the patronage of the Government of the Hellenic Republic.

Learn More
Blue Deal Med

Blue Deal Med

Urban Camel participated in the Open Innovation Challenges competition by Blue Deal Mediterranean, Interreg. We presented our proposal to address the challenge of the "integration of renewable energies in the port of Valencia". The proposal was based on a socio-technical approach to facilitate decision-making when it comes to strategic choices on a range of energy technologies and port equipment, and balancing technical and societal (stakeholder) needs and values.

  • Adrianou 16-18 El Centro building, Kifisia.
  • 145 61 Athens, Greece

GEMI No 153454903000