Urban Camel is a niche strategy and innovation agency that specializes in transitioning to the Circular Economy. The name Urban Camel is a metaphor that represents how businesses can build resilience and longevity by mimicking natural ecosystems in the way living organisms interact and manage resources.

We act as a liaison between technical and business departments, translating research outcomes into specific and impactful implementations. We assist companies in reducing, eliminating, or preventing greenhouse gas emissions while increasing ROI and achieving societal objectives. How?

  • We help you innovate your business model by co-designing it to incorporate sustainability factors. This results in new ways of creating value and facilitating socio-technical transitions.
  • We support your company's sustainable business development by promoting the adoption and marketability of solutions, products, and services that generate positive social and environmental impact, and foster sustainable competitiveness. 
  • We enable you to adopt circular thinking and develop competencies for impactful leadership. 
  • We conduct strategic research to explore and improve new technologies and methods within the context of national and EU-level research projects.

We have experience in various industries, but our expertise lies in the Water-Food-Energy nexus and Blue Growth. Blue Growth is a long-term strategy implemented by the European Commission to promote sustainable growth in the marine and maritime sectors and utilize the untapped potential of Europe's oceans as drivers for the European green economy.

Urban Camel is a member of the European Institute of Innovation and Technology (EIT) Climate-KIC, the International Society of Professional Innovation Management (ISPIM) and the Hellenic-Dutch Association of Commerce and Industry (HEDA).

We are always open to new synergies and expanding our network of international partners and domain experts. If you are interested in exploring opportunities for a new venture, please feel free to get in touch.